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Your Go-To for Digital Advice
Your Go-To for Digital Advice

Discover how Jordan Shapiro's approach transforms tech fears into digital confidence, emphasizing connection over control. Ready to rethink family tech time?

Written by Richard – a tech professional and dad who understands that technology is not the enemy; disconnection is. This guide explores Jordan Shapiro’s approach to digital parenting – one that is refreshingly free of fear and grounded in connection.
I speak to parents all the time who say something like: “I just wish my kids would get off their screens.” There is a tiredness in that sentence. A sense that screens are pulling their children away from something better – from real life, from connection, from whatever childhood “should” be.
But here is what Jordan Shapiro – an educator, author, and media scholar – argues in his book The New Childhood: Raising Kids to Thrive in a Connected World: the problem is not screens. The problem is loneliness.
When a child spends hours on a device alone, scrolling or gaming with no adult engagement, that is when problems emerge. But when a child is using technology – and an adult is present, curious, and genuinely engaged – something completely different happens. Connection happens.
“Our resistance to digital play is just like every other generational resistance to change.”
— Jordan Shapiro
Think about it: your grandparents probably worried when television arrived. Parents in the 1980s worried about video games. We worried about the internet. Each generation saw the new thing and said, “This is not real play. This is not real learning. This is not real life.”
And yet here we are. Technology is not going anywhere.
Shapiro’s central idea sounds simple: instead of pulling children away from screens, join them at the screen.
Instead of “Stop playing that game,” try: “Can I watch for a bit? What is happening in this level?” Instead of “Get off YouTube,” try: “Who is this creator? Why do you like watching them?” Instead of restricting Roblox, try: “Show me what you have built. Tell me about it.”
This is not permission to let children do whatever they want online. It is something far more powerful: it is active parenting in the digital space. You are present. You are curious. You are showing your child that you take their digital life seriously because you take them seriously.
Most parenting advice focuses on time: “Keep screens to one hour per day.” “No devices after 8pm.” “Tech-free Sundays.” These rules have their place, but Shapiro argues they miss the deeper truth: what matters is not how much time your child spends with technology, but whether they are spending it with awareness, intention, and – crucially – with adult guidance.
A child playing Minecraft for two hours, designing and building and problem-solving, with a parent nearby asking questions and showing genuine interest? That is vastly different from a child scrolling TikTok alone for 30 minutes, feeling anxious and disconnected.
Time limits alone do not teach your child how to use technology well. But presence does. Curiosity does. Engagement does.
So what does this actually look like in a real home, with real kids and real schedules? Here are three ways to shift from “get off the screen” to “let’s explore this together.”
Do not just observe – actually participate. Sit down and play Mario Kart or FIFA alongside your child. Ask them to teach you a game they love. Notice what skills the game demands (strategy, fast reflexes, teamwork). Celebrate their wins. This is not about you being “cool” – it is about showing your child that their interests matter to you.
If your child is watching YouTube, sit with them for a few minutes. Ask: “What do you like about this channel?” “How does this make you feel?” “Is this real or is it performed?” Do not interrogate them. Just be genuinely curious. You might learn something about them you did not know.
Instead of just letting them watch videos, help them make one. Assist them in building something in a creative game. Encourage them to write, draw, or design something digital. When technology shifts from consumption to creation, the whole dynamic changes. And your involvement multiplies the learning.
Most parenting advice about technology is rooted in fear. Fear that screens are addictive. Fear that they will rot your child’s brain. Fear that they are replacing “real” childhood.
Shapiro flips this. Instead of fear, he offers something more useful: reframing. Technology is not inherently bad – it is a tool. And like any tool, it can be used badly or well.
None of this means screens are perfect. Of course there is bad content. Of course there are design tricks meant to keep kids scrolling. But the answer is not to ban technology – it is to teach children to use it thoughtfully.
“Our job is not to protect children from the digital world, but to prepare them for it.”
— Jordan Shapiro
And that is a message that resonates. Technology is not going anywhere. Your child will graduate, get a job, raise a family in a digital world. So the question is not “How do I keep them off screens?” but “How do I teach them to use screens well?”
Shapiro is not saying “let kids do whatever they want online.” He is saying something more nuanced: limits matter, but they work best when they come from connection, not control.
But the crucial difference is this: when these limits come from a place of genuine care and connection – when your child knows you set them because you love them and understand the research, not because you fear technology – they are far more likely to respect and internalise them.
Here is something I have noticed from taking things apart and understanding how systems work: children are not fooled by hypocrisy. If you tell them to get off screens whilst you are scrolling, they notice. They notice hard.
Shapiro emphasises that modelling is everything. If you want your child to use technology intentionally, you have to use it intentionally. If you want them to put their phone away at dinner, you have to put yours away. If you want them to think critically about what they see online, they need to see you doing that.
Your child will learn more from watching you navigate technology thoughtfully than from any rule you create.
Shapiro’s whole philosophy rests on one idea: we cannot protect our children from the digital world by keeping them away from it. But we can prepare them for it.
That means:
The goal is not a child who avoids screens. The goal is a child who uses screens wisely – who knows how to create, how to connect, how to question, and how to step away. That is a child prepared for the digital world, not shielded from it.
Shapiro’s message is not revolutionary, but it is refreshing. Instead of fighting technology, work with it. Instead of banning screens, engage with them. Instead of fearing the digital world, prepare your children to thrive in it.
The next time your child asks you to watch them play a game, or to look at what they built, or to check out their new YouTube channel interest – say yes. Sit beside them. Ask questions. Show genuine curiosity.
That moment of connection is worth far more than any screen time limit ever will be.