About Understand Tech
We help UK parents guide their children through the digital world with confidence, clarity, and calm. No fear. No hype. Just practical advice that works.
Our Mission
Understand Tech was created because parents deserve better. We know the feeling—your child asks about an app you’ve never heard of, a new social platform explodes in popularity overnight, or you read a scary headline about screen time and wonder if you’re doing it wrong.
Instead of panic, confusion, or out-of-touch advice, we provide clear, honest, jargon-free guidance grounded in both real technical knowledge and real parenting experience. We translate the noise into signal.
What We Believe
✓ Technology should bring families closer, not cause conflict.
✓ Trust and understanding are more powerful than surveillance and control.
✓ Parents deserve straightforward answers, not fear-based clickbait.
Our Approach
Every piece of content we create is guided by three principles: honest (we tell you what research actually shows), practical (you can implement advice today), and parent-focused (we get that you’re busy and tired, so we cut the fluff).
Who We Are
Understand Tech is written by Richard, a parent and tech specialist with background in digital forensics and cybercrime. I’ve spent years helping families understand the technology around them—from setting up parental controls to explaining why social media algorithms work the way they do.
🛡️ The Parent’s Perspective
I understand the conflicting pressures: wanting your child to develop digital skills, protecting them from harm, and managing screen time without constant conflict. I’ve been there.
🔧 The Technical Knowledge
I understand how algorithms work, what data platforms collect, how to use parental controls, and why some privacy warnings matter while others are overblown. I translate this into plain English.
What We Create
Our content covers the full spectrum of family tech life:
- Apps & Platforms: Discord, TikTok, Instagram, YouTube—what they are, how kids use them, real safety concerns, and practical setup guidance
- Emerging Tech: AI, ChatGPT, and other technologies reshaping the digital landscape. We explain what’s hype vs. what’s real.
- Online Safety: Practical strategies for protecting children without making them paranoid or cutting them off
- Screen Time & Digital Wellbeing: Evidence-based advice on device use, parental controls, and building healthy habits
- Gaming: Game recommendations, understanding esports, dealing with in-game spending, and online multiplayer safety
- Practical Tech Setup: How to configure devices, use parental controls, and manage family tech infrastructure
By The Numbers
What Makes Us Different
We don’t sell fear. If you read a headline saying “screens will destroy your child’s brain,” we’ll explain what the research actually shows. Sometimes it’s serious; sometimes it’s hype. We tell you which is which.
We don’t pretend to have all the answers. When research is mixed or evolving, we say so. We update content as new information emerges.
We respect your family’s autonomy. We provide guidance and options, not dictates. You know your child and your values. We help you make informed decisions.
We write for real parents. Busy people who don’t have time for jargon or 50-page manuals. You’ll find clear explanations, practical checklists, and actionable advice you can implement today.
Who This Is For
If you’re a parent, guardian, or educator who:
- Wants to understand the tech your child is using
- Feels confused or intimidated by new platforms and apps
- Wants practical advice on online safety and screen time
- Is tired of fear-based clickbait and wants evidence-based guidance
- Needs help setting up parental controls or managing family tech
- Wants to stay ahead of emerging technologies
…then this is for you. We’re here to help you feel calm and confident about your family’s digital life.
Stay In The Loop
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